Nollywood star Femi Branch has expressed his displeasure over how some Nigerian cinemas are dividing the film industry through favoritism. The actor revealed his concerns after attending a meet-and-greet event for Toyin Abraham-Ajeyemi’s film Alakada: Bad and Boujee, where he noticed how screen times are unfairly distributed.
According to Branch, certain filmmakers are being prioritized with longer screen times, while others struggle to get fair slots. He warned that this bias could deepen the already existing divisions in Nollywood, urging cinemas to adopt fairness in their operations.
"This industry is already struggling with division," he said. "What these cinemas are doing will only make it worse."
The actor pointed out that many filmmakers and actors are too scared to speak up, fearing blacklisting or retaliation. "Producers are complaining on movie sets, but when it’s time to call it out publicly, everyone stays quiet," he added.
Branch also made a solid case for fairness, urging cinemas to give all movies equal opportunities, even if the audience turnout is low. "Every film deserves a chance," he emphasized.
This call-out has sparked conversations online, with fans and industry insiders debating whether cinema owners are playing favorites or just making business decisions. One thing's for sure: Femi Branch just set the stage for a larger conversation about fairness in Nollywood.
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